Our Evolution Supply Chain Team…
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Keith Gaskin
(Founder)
Welcome to Evolution! As Founder and Owner of Evolution Supply Chain Limited, and with over 30 years of experience in the logistics industry, my mission is to deliver nothing short of exceptional service and value to our clients.
My own experience as a supply chain innovator and leader began back in 2003, as Founder, Commercial Lead and Group Director of SEKO Logistics UK & Ireland. From humble beginnings, a small start-up team of just 3 people, we successfully grew the company to an award-winning, industry-leading, outsource supply-chain management services partner with over 450 UK employees, recognised and trusted on a global scale.
I am well versed in navigating the complexities of running a fast-track business, and am delighted to be entering into an exciting new chapter of this journey with the inception of Evolution Supply Chain Ltd.
I have a wealth of experience in providing bespoke customer solutions to some of the UK’s largest and most respected businesses and brands. By leveraging our depth of expertise, leading-edge technologies, and expansive networks here at Evolution Supply Chain, we’re here to deliver maximum value to our clients’ supply chains. Let us simplify the supply chain process for you, and help you to keep your pricing and your business performance on track.
When I’m not working, you can often find me playing golf or getting stressed watching my football team Fulham play! Outside of this, I enjoy nothing more than enjoying a social glass of wine (or 2!) with friends and spending time and traveling with my family.
We are always looking for new opportunities and challenges to grow our business and enhance our capabilities. I invite you to connect with me and discover how Evolution Supply Chain Ltd can help you to achieve your supply chain goals.
Associates
With over 30 years of experience in supply chain, the last twenty years leading transformational change, Craig recently founded InFuze Supply Chain Solutions to bring a fresh approach to optimizing performance.
InFuze focuses on driving change through the seamless integration of three core pillars: strategy, talent, and academy. By combining these pillars, we optimize supply chain strategies, secure top talent for leadership and growth, and build lasting internal capabilities through coaching and training.
Craig brings extensive experience across the entire value chain, including demand and supply planning, commercial logistics, production planning, process improvement, S&OP/IBP, portfolio and inventory optimisation, supply chain modelling, and project management. He is also adept at delivering actionable analysis and insights that drive long-term business success.
By working together as associates, we supplement one another’s capabilities to deliver a truly best-in-class offering, ensuring sustainable, measurable results that future-proof your supply chain for long-term success.
I have over 25 years experience in merchandising and supply chain management across a number of retail sectors from fashion & home, health & wellbeing, charities and catering, covering value, lifestyle and luxury brands.
I am passionate about sustainability and reducing waste across the supply chain, strongly supporting businesses to buy, source, move and sell with a more circular mindset.
My roles have enabled me to gain knowledge and a very strong network across multiple ERP & demand planning, 3PL services and fulfilment, if I don’t know the answer I definitely know someone who will.
I have a very hands on approach, focusing on what is the problem we are trying to solve and defining the best options for success, you will always hear me say “we” when working on projects within your business, I am your critical friend, a safe pair of hands and can quickly integrate within teams and support where needed.
Anna is the founder of Anna Whalley Consulting. She is a results-driven merchandising leader specialising in strategic planning, stock optimisation, and strengthening how teams deliver—connecting clear strategy with effective day-to-day operations to drive sustainable growth.
Before establishing her consultancy, Anna held senior merchandising and leadership roles across high street, luxury, and e-commerce retail. She has extensive experience leading commercial teams, implementing impactful stock management strategies, and delivering significant profit improvements for established brands and innovative start-ups alike.
Businesses typically bring Anna in when they’re scaling, navigating change, or seeking greater clarity in planning and decision-making. She works closely with senior leaders to turn strategy into action—building confident, capable teams and embedding practical solutions that deliver lasting commercial results. Her approach creates clear structure, sharper focus, and the momentum needed to achieve better decisions and stronger business outcomes.
I’m a strategically minded, solution-driven commercial leader with over 20 years of experience in merchandising, central planning, BI reporting, supply chain and digital transformation within clothing retail. I specialise in data and BI reporting, merchandise and financial planning and delivering commercial insight that supports strategic decision-making. With a strong functional background, I often act as the interface between technical and business teams during solution design or ERP implementations.
Before becoming a freelance consultant, I was Head of Central Planning at Asda George Clothing (2010–2025), where I built and led the Central Planning function, designed and launched the BI reporting suite and developed solutions and forecasting tools for merchandising, buying and wider business teams. My earlier roles include merchandising positions at Next, Adams, Claire’s and Bewise and as a wholesale merchandiser for two suppliers.
I’m passionate about building data-led insight & solutions that enable businesses to plan effectively, identify and capitalise on growth opportunities and deliver meaningful change.
As a network of experienced and independent consultants, we combine our complementary expertise to deliver best-in-class solutions— meaning you get real and measurable results and a supply chain that’s ready for whatever change comes next.
I founded MET Supply Chain Consulting after 20 years in leadership roles in global FMCG brands like Mattel, Carlsberg, Akzo Nobel as well as dynamic consumer goods SMEs and start-ups, alongside travel industry giants British Airways and Network Rail.
MET helps brands tackle the operational challenges that come with growth, by combining board-level strategy with hands-on delivery.
MET brings deep sector expertise and a sharp focus on solving business-critical supply chain problems, including S&OP, replenishment planning and customer delivery performance.
With a particular passion for the role of consumer insight in grocery and high street replenishment, I help clients transform outdated processes and rebuild customer trust, turning inconsistent service into consistent advantage.
As an implementation partner for Lumina AI, MET also offers modern, scalable planning systems that move clients beyond spreadsheets. Lumina delivers exception-based planning, smart automation, and real-time dashboards, seamlessly integrating with existing tools to unlock growth, agility, and working capital.
Whether it’s strategy, systems or embedded leadership, MET partners with clients to fix what’s not working and build supply foundations that scale.
But what truly sets MET apart is how we work.
Why Choose Evolution Supply Chain Limited?
- Efficiency: We streamline processes, reduce lead times, and enhance overall efficiency to save you time and resources.
- Procurement: Through our extensive experience, we are able to reduce costs within all aspects of global transportation. Our goal is to provide clients with a pricing mechanism to suit their business needs and increase full transparency of costs.
- Customised approach: We understand that every business is unique, so we undertake detailed meetings to ensure we fully understand your needs and tailor our solutions to meet your specific needs and goals.
- Global Reach: With a focus on global supply chain management, we can help you expand your reach and navigate international logistics seamlessly.
- Duty Management: Review client’s current processes and import duty rates and review whether there are opportunities for reclaims or benefits in implementing a Customs Bonded Warehouse. Examine opportunities for automating IOSS reclaims for EU shipments.
- Expertise: Our team of experienced professionals brings a wealth of knowledge and expertise to ensure your supply chain runs smoothly, efficiently and effectively.
- Sustainability: We prioritise sustainability in all aspects of our operations, helping you build a more environmentally conscious supply chain. We can assist by providing you the tools to enable you to measure and ensure you have continuous improvement on your carbon footprint.
Choose Evolution Supply Chain Limited for a partner that is dedicated to your success, committed to excellence, and driven by innovation.
You can find us here
Evolution Supply Chain
35 Stamford New Road
Altrincham
Cheshire
United Kingdom, WA14 1EB
Mobile: +44 7725 794410
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